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arts / rec.arts.tv / Re: When MTV meant something: Dial MTV (1986)

When MTV meant something: Dial MTV (1986)

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by: tmc1...@gmail.com - Thu, 14 Jul 2022 07:18 UTC

https://thelandofwhatever.blogspot.com/2019/05/when-mtv-meant-something-dial-mtv-1986.html

MTV was in a period of transition in 1986. Original VJ's Nina Blackwood, JJ Jackson (both
in June), and Martha Quinn (December) were let go, and America was introduced to the
phrase, "Wubba, wubba, wubba", courtesy of British-Jamaican import "Downtown" Julie Brown.
The network was experimenting with third-party reruns (i.e. The Monkees, Best of Saturday
Night Live) in order to diversify their programming, infuriating viewers with the non-music
programming (i.e. The Young Ones) in the mix.

But, then, with hair metal a growing thing, metalheads dominated the phone lines of the
channel's weeknight request series, Dial MTV, which aired at 6 (ET), opposite your local
evening news. It was kind of hard for pop-rock to gain a foothold. Even with a change in
the rules for video eligibility in mid-stream, not much changed, and Dial MTV was history
by the end of the decade.

Following is a promo for the show.

https://youtu.be/UjWfTvVMr2M

Rating: B.

Re: When MTV meant something: Dial MTV (1986)

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by: Ubiquitous - Mon, 18 Jul 2022 12:07 UTC

tmc1982@gmail.com wrote:

>MTV was in a period of transition in 1986. Original VJ's Nina Blackwood, JJ
>Jackson (both in June), and Martha Quinn (December) were let go, and America
>was introduced to the phrase, "Wubba, wubba, wubba", courtesy of British-
>Jamaican import "Downtown" Julie Brown. The network was experimenting with
>third-party reruns (i.e. The Monkees, Best of Saturday Night Live) in order
>to diversify their programming, infuriating viewers with the non-music
>programming (i.e. The Young Ones) in the mix.
>
>But, then, with hair metal a growing thing, metalheads dominated the phone
>lines of the channel's weeknight request series, Dial MTV, which aired at 6
>(ET), opposite your local evening news. It was kind of hard for pop-rock to
>gain a foothold. Even with a change in the rules for video eligibility in
>mid-stream, not much changed, and Dial MTV was history by the end of the
>decade.
>
>Following is a promo for the show.
>
>https://youtu.be/UjWfTvVMr2M

I only have a vague recollection of DIAL MTV. I guess it was the ancestor of
TRL?

--
Let's go Brandon!

Subject	Author
When MTV meant something: Dial MTV (1986)	tmc1982
Re: When MTV meant something: Dial MTV (1986)	Ubiquitous