Journalist Christopher F. Rufo announced he�s launching a campaign called
Drop Disney that will target The Walt Disney Company�s stock price.

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He went on to explain the campaign, �We�re launching a paid digital ad
campaign targeting conservative Disney+ subscribers, with the goal of
persuading them to cancel the service.�

�It�s a high-leverage strategy: even small slowdown in the rate of
subscriber growth can have a major impact on the stock price,� he
detailed.

Source: Christopher F. Rufo Twitter

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Mega Corporations To Become �Human-Rights Leaders�

He continued his thread, �The company is already in turmoil: the stock
price has plummeted since the scandal, rumors are flying that the CEO is
in jeopardy, and executives across the country are scared to become �the
next Walt Disney Co.�

�We�re going to press the advantage,� he declared.

Source: Christopher F. Rufo Twitter

He concluded the thread writing, �Conservatives need to develop a strategy
for containing woke corporations. We have to apply countervailing pressure
and make executives understand that there�s a price for pushing critical
race theory and gender ideology onto employees and customers.�

Source: Christopher F. Rufo Twitter

On the actual website, it encourages individuals to sign a pledge
indicating they will be dropping Disney and there are even guides to
instruct individuals to cancel their Disney+ subscriptions.

It also provides a more in-depth explanation on why you should be dropping
Disney and cancelling your subscriptions explaining that �[Disney] hate
you for protecting your children�s innocence. They hate you for not
handing your kids over for indoctrination. They hate you for not
traumatizing them with fake ideologies about race and gender.�

Source: Captain Marvel

RELATED: Disney Moves Forward With �Reimagine Tomorrow� Campaign Despite
Being Exposed As Part Of Racist Critical Race Theory Movement

From there, the site shows Rufo�s work on exposing Disney�s Reimagine
Tomorrow campaign as a front for indoctrinating not only Disney employees,
but their targeted audiences with racist rhetoric.

It also exposes Rufo�s more recent work that exposed the company of having
a �not-so-secret gay agenda� and actively using the company�s benefits
packages to pay for employees to physically maim themselves through
�transition� operations. These �benefits� also extended to employees�
children. Meaning Disney is paying to have young children mutilated in the
name of gender ideology.

More recently Rufo claims the company is also using their benefits package
to murder children through the abomination of abortion. He wrote on
Twitter, �Disney�the world�s largest children�s entertainment company�has
adopted a benefits program that will subsidize out-of-state abortions for
employees and support sex change operations for their minor children.�

Rufo believes his tactics in exposing Disney�s �not-so-secret gay agenda�
and their mutilation practices as part of their opposition to Florida�s
Parental Rights in Education bill that prevents teaching on gender
ideology and sexual orientation to students in kindergarten through third
grade is already having an effect.

Rufo took to Twitter where he shared a screenshot of a CNBC headline that
reads, �Major companies, including Disney and Walmart, keep largely silent
as leaked Supreme Court abortion draft sparks outrage.�

He commented writing, �The game has changed: executives saw what we did to
Disney and have changed their risk calculations. The pushback against woke
capital is starting to deliver results.�

Source: Christopher F. Rufo Twitter

He then posited a way to fight back against companies like Disney, �The
way to fight back against woke corporations isn�t to appeal to fuzzy
abstractions; it�s to change incentives and put a price on transgressing
the values of the common citizen.�

�Gov. Ron DeSantis gave a masterclass on this strategy with Disney and the
Fortune 100 is listening,� he said.

Source: Christopher F. Rufo Twitter

Rufo then asserted, �Conservatives can easily change minds in the C-Suite:
we need to exert enough pressure to give executives permission to tell
internal stakeholders �we can�t risk the reputational and political damage
to do X woke policy.'�

�They aren�t ideologues; we need to give them a way out,� he stated.

Source: Christopher F. Rufo Twitter

He added, �In the coming weeks, some companies will issue statements on
Roe v. Wade. But they will be much more cautious than before and many
companies will avoid the issue altogether.

�The fight isn�t won, but we�re making progress. Keep applying pressure,�
he encouraged.

Rufo would also respond to a thread from Judd Legum discussing his recent
article on Popular Info that claims a giant PR firm is advising their
corporate clients to remain mum on the debate regarding the right to life
that was recently set ablaze in the media following the circulation of a
draft majority opinion by Supreme Court Justice Alito that declares Roe v.
Wade will be overturned.

Legum details on Twitter, �A massive PR firm that represents high-profile
corporations like Coca-Cola, Netflix, and Starbucks is privately advising
its clients to avoid commenting on abortion rights, according to an
internal email.�

Source: Judd Legum Twitter

RELATED: Communications Chief Geoff Morrell OUT At Disney Following Public
Feud With Florida Government, Replaced By Longtime Radical Democrat
Activist

The PR firm, identified as the Zeno Group, is purportedly advising clients
to �not take a stance you cannot reverse, especially when the decision is
not final. This topic is a textbook �50/50" issue. Subjects that divide
the country can sometimes be no-win situations for companies because
regardless of what they do they will alienate at least 15 to 30 percent of
their stakeholders.�

It warns, �Do not assume that all of your employees, customers or
investors share your view.�

Rufo responded to Legum tweeting, �The conservative war against woke
corporations is starting to change risk calculations and shift corporate
behavior. Keep the pressure on.�

Source: Christopher F. Rufo Twitter

Disney�s stock price has been on a downward trend all of 2022. It began
the year at $156.76 and it�s down to $110.22. As you can see below, the
price plummeted in the middle of April as Disney promoted its barbaric
policies, its not-so-secret gay agenda, and came out in favor of grooming
small children.

Source: New York Stock Exchange

What do you make of Rufo�s plan to target Disney? Do you think it is
already having an effect?

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twisted-agenda-launches-drop-disney-campaign-to-target-companys-stock-
price-could-already-be-working/