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aus+uk / uk.railway / Re: How valuable is the Virgin Trains brand?

Re: How valuable is the Virgin Trains brand?

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https://www.novabbs.com/aus+uk/article-flat.php?id=61340&group=uk.railway#61340

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From: recliner...@gmail.com (Recliner)
Newsgroups: uk.railway
Subject: Re: How valuable is the Virgin Trains brand?
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Date: Tue, 13 Jun 2023 12:09:35 +0100
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by: Recliner - Tue, 13 Jun 2023 11:09 UTC

On Mon, 12 Jun 2023 17:19:38 +0100, Coffee <martin.coffee@round-midnight.org.uk> wrote:

>On 12/06/2023 10:12, Graeme Wall wrote:
>> On 12/06/2023 09:58, Roland Perry wrote:
>>> In message <u62a5r$2c1vg$1@dont-email.me>, at 17:59:38 on Sat, 10 Jun
>>> 2023, Graeme Wall <rail@greywall.demon.co.uk> remarked:
>>>> On 10/06/2023 14:41, Coffee wrote:
>>>>> On 05/06/2023 10:02, Recliner wrote:
>>>
>>>>>> Virgin puts power of its brand to the test in High Court dispute
>>>>>>
>>>>>>
>>>>>> https://www.thetimes.co.uk/article/1cb4ae6e-02d4-11ee-9bf2-8ca4db35d92
>>>>>> 8?shareToken=50481fe4f4b965f8bc7b44a6657600b6
>>>
>>>>> In my view the Virgin brand has a negative value.
>>>>
>>>> You are in a minority
>>>
>>> Just so you know [tm] I'm not so sure. NTL was always a pretty
>>> terrible telco, and being rebranded Virgin didn't help much. They
>>> still keep mailing me saying if I swap to them I'll save about twice
>>> as much as I'm currently paying (how does that work?)
>>>
>>> Most of the former advantages of Virgin Mobile have now rotted away.
>>>
>>> Virgin Express was one of the worst airlines I've ever flown on, even
>>> managing to trump 'Such A Bad Experience, Never Again'.
>>>
>>
>> Rather than rely on biased and out-of-date anecdata, try looking at the
>> company's actual trading results.
>
>The trading results don't represent value for money, the passenger
>experience, or their service to their customers.

Most Virgin brands don't have passengers:
https://www.virgin.com/virgin-companies

Note that these companies are all choosing to pay significant sums for the right to use the Virgin brand (most have
little or no shareholding from the Virgin Group).

Subject	Author
How valuable is the Virgin Trains brand?	Recliner