The Tour of Cambridgeshire’s organisers have defended the event after
local business owners claimed that the three-day cycling festival costs
them up to £10,000 in lost revenue.

First held in 2015 and based in Peterborough, the Tour of Cambridgeshire
was the UK’s first ever closed road Grand Fondo.

Alongside the Gran Fondo (which serves as a qualifying event for the UCI
Gran Fondo world championships) this year’s festival, which takes place
between 10 and 12 June, includes a sportive, time trials, road races,
and family rides, all held on closed roads.

The festival also includes a cycling expo, live music and entertainment,
camping facilities, and a food fair.

However, the road closures which form a central feature of the event
(and a key attraction for cyclists from across the UK) have long drawn
the ire of locals angry at the disruption caused by the weekend’s
bike-related festivities.

Steve and Lynn Briggs, the owners of the Harvest Barn farm shop in
Farcet, have told the Peterborough Telegraph (link is external) that the
road closures, which the couple claims force them to close the shop
during the Tour of Cambridgeshire, will have a serious financial impact
on their business.

The road outside the shop will be closed on Sunday 12 June between 10am
and 7.15pm, and Lynn Briggs claims that they were not given any notice
about the closures, and only found out after looking at the event’s website.

“We don’t get any compensation for the enforced closure and it’s not
just the closure on Sunday that affects us – customers either struggle
to get here on the Friday and Saturday as a result of other road
closures around the area, or they assume we are closed for the whole of
the event weekend,” she said.

“A summer’s weekend in June would normally be very busy for us and we
will lose up to £10,000 as a result of the race – as we have done in all
previous years the event has been on.”

The couple argue that changing the route of the Grand Fondo every year
will ease the apparent strain on businesses in the area.

Briggs added: “The routes should be changed annually so that the burden
of lost trade and residents not being able to leave their homes is
spread across the whole of Cambridgeshire – not the same people and
businesses year after year.

“It is totally unacceptable for our councillors and planners to allow
this to go ahead year after year without any consultation.”

According to Cambridgeshire County Council, three complaints have been
made about the event this year, while Shailesh Vara, the Conservative MP
for North West Cambridgeshire, has called on the council and the
festival’s organisers to engage more effectively with local residents
and businesses.

“I have no issue with the event itself,” Vara said. “I am however very
disappointed at the lack of proper consultation and advance warning
being given to those directly affected by the event by Cambridgeshire
County Council and the organisers.

“Business owners such as Lynn and Steve Briggs will be facing a
financial loss as a direct result of this event and the least that can
be done by the parties concerned is to engage with Lynn and others like
her.”

However, a spokesperson for the Tour of Cambridgeshire’s organisers,
Golazo, insisted that “a lot of effort and consideration goes into
minimising the disruption caused” to the local community, and noted that
the logistical complexity of organising a sportive prevents the
organisers from regularly changing the route.

“A lot of thought has gone into the route incorporating consultation
with the councils, both county and district, to ensure that we minimise
the disruption caused to businesses,” the spokesperson said.

“As with all mass participation events, we also have to design a route
that takes into account the safety of both participants and the general
public, and it is not always easy to make changes.”

Golazo also emphasised the benefits of the event, both to charity and
the local economy.

“We are of course grateful to the community and on the positive side our
event is not only a major international sporting event it raises
considerable funds for charity.

“The event directly supports multiple charities, including the Azaylia
Foundation, set up to fight childhood cancer.

“You should also be aware that not only does the event bring economic
benefit to the tune of £2.3 million to the region but large sums are
spent using local suppliers and supporting local companies who rely on
our event for their economic survival and recovery.

“In terms of communication, we have followed the advice given to us by
the authorities about when notifications should be sent out. Detailed
road closure maps are also available on our website.”

<https://road.cc/content/news/tour-cambridgeshire-will-cost-business-ps10000-292761>

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