People finally realising they don't have to be stuck using the utter
crap of Windoze! Plus helped by the sheer speed of Apple Silicon
compared to Intel and AMD.

PC market got hammered in Q3, but Apple saw massive Mac shipment growth
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Apple's Mac business growth is a giant high-point in a PC market
downturn, with a 40.2% year-on-year increase in shipments for Q3 2022
against a sea of shrinkage from other major PC vendors.

The PC market has been in trouble for quite a while, with worldwide
shipments continuing to decline. However, while firms like Lenovo and
HP are seeing shipment levels drop year-on-year for Q3 2022, Apple is
encountering the opposite.

In the Q3 2022 worldwide PC shipments tracker by IDC, overall PC
market shipments reached 74.2 million units, a drop of 15% from the
same quarter one year ago.

Apple stayed in fourth place for the quarter, generating
10.06 million shipments in the period. Apple's result is an increase
from Q3 2021, which saw 7.17 million shipments, and represents growth
of a staggering 40.2%.

The growth in a shrinking market also means Apple gained market
share, going from 8.2% in Q3 2021 to 13.5% in Q3 2022.

Ahead of Apple, top position Lenovo saw its shipments shrink
YoY 16.1% to 16.9 million, HP declined 27.8% to 12.7 million, and
Dell dropped 21.2% to 11.96 million. Fifth-place Asus also saw a
reduction of 7.8% to 5.5 million units shipped.

"Consumer demand has maintained muted though promotional activity
from the likes of Apple and other players has helped soften the
fall and reduce channel inventory by a couple weeks across the
board, according to IDC research manager Jitesh Ubrani. "Supply
has also reacted to the new lows by reducing orders with Apple
being the only exception as their third quarter supply increased to
make up for lost orders stemming from the lockdowns in China during
the second quarter."

While the market as a whole dropped year-on-year, IDC still points
out that the shipment volumes are still "well above pre-pandemic
levels," a time when PC volumes were "largely driven by commercial
refreshes due to the looming end of support for Windows 7."

With claims of increased shipments, the numbers should mean
Apple's Mac-related earnings during its upcoming October 27 results
call should see a hefty bump in size.

<https://appleinsider.com/articles/22/10/10/pc-market-got-hammered-in-q3-but-apple-saw-massive-mac-shipment-growth>