From the «not if you don't use it» department:
Feed: Slashdot
Title: Windows 11 Start Menu Ads Look Set To Get Even Worse
Author: msmash
Date: Wed, 19 Apr 2023 14:00:00 -0400
Link: https://tech.slashdot.org/story/23/04/19/1741250/windows-11-start-menu-ads-look-set-to-get-even-worse?utm_source=rss1.0mainlinkanon&utm_medium=feed

Microsoft is heading further down the path of advertising its own services in
Windows 11, with different ads now popping up in the Start menu. From a report:
To be precise, this is Windows 11 preview build 23435, which was just released
to the Dev channel. As Microsoft puts it: "We are continuing the exploration of
badging on the Start menu with several new treatments for users logging in with
local user accounts to highlight the benefits of signing in with a Microsoft
account (MSA)." So, the translation of this is that 'badging' is essentially
advertising ('badgering' would perhaps be more accurate), and it's something
we've recently seen with Windows 11 urging users to perform a cloud backup (in
OneDrive). In this new preview build, the prodding stick is being employed to
nudge those who haven't enlisted for a Microsoft Account (who remain using a
local account) into signing up for an MSA. Compared to the previous cloud backup
prompt on the Start menu, it's even clearer that this is advertising because
it's fully selling the benefits of having a Microsoft account. For example,
Microsoft tells you how hooking your Windows 11 installation into an MSA will
ensure that your PC is kept backed up and more secure, or that it'll keep your
settings synced across multiple devices.

[image 2][2] [image 4][4]

Read more of this story[5] at Slashdot.

Links:
[1]: http://twitter.com/home?status=Windows+11+Start+Menu+Ads+Look+Set+To+Get+Even+Worse%3A+https%3A%2F%2Ftech.slashdot.org%2Fstory%2F23%2F04%2F19%2F1741250%2F%3Futm_source%3Dtwitter%26utm_medium%3Dtwitter (link)
[2]: https://a.fsdn.com/sd/twitter_icon_large.png (image)
[3]: http://www.facebook.com/sharer.php?u=https%3A%2F%2Ftech.slashdot.org%2Fstory%2F23%2F04%2F19%2F1741250%2Fwindows-11-start-menu-ads-look-set-to-get-even-worse%3Futm_source%3Dslashdot%26utm_medium%3Dfacebook (link)
[4]: https://a.fsdn.com/sd/facebook_icon_large.png (image)
[5]: https://tech.slashdot.org/story/23/04/19/1741250/windows-11-start-menu-ads-look-set-to-get-even-worse?utm_source=rss1.0moreanon&utm_medium=feed (link)

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