https://arstechnica.com/gadgets/2022/02/androids-toothless-privacy-sandbox-fails-to-answer-ios-tracking-limits/
Android's toothless Privacy Sandbox fails to answer iOS tracking limits

Google is announcing the "Android Privacy Sandbox" today which is in
addition to existing ad systems, not a replacement for them, so this will
probably be even less effective than the "Privacy Sandbox" for Chrome.

Android "Privacy Sandbox" is optional for advertisers, and that misses the
point.

The new Android FLEDGE API tracks users' behavior inside an app and throws
them into groups for "custom audience targeting." Google says developers
will be able to create groups like "left an item in a shopping cart" and
show those users certain ads.

There's the "SDK Runtime," a sandbox for ad-related SDKs that Google says
will "reduce undisclosed access and sharing of a user's app data" for
"compatible SDKs." The idea is that developers could package a
"runtime-enabled SDK" with limited permissions instead of a traditional ad
SDK, which has all the same access as the main app.

Since Google is not making any privacy changes mandatory, it is basically
asking advertising companies to voluntarily stop collecting data on users.
If advertisers wanted to do that, they could make that change today.
Advertisers don't actually need to wait for a technical solution to be
finished.

On 2/17/2022 4:06 AM, NewsKrawler wrote:
> https://arstechnica.com/gadgets/2022/02/androids-toothless-privacy-sandbox-fails-to-answer-ios-tracking-limits/
> Android's toothless Privacy Sandbox fails to answer iOS tracking limits
>
> Google is announcing the "Android Privacy Sandbox" today which is in
> addition to existing ad systems, not a replacement for them, so this will
> probably be even less effective than the "Privacy Sandbox" for Chrome.
>
> Android "Privacy Sandbox" is optional for advertisers, and that misses the
> point.
>
> The new Android FLEDGE API tracks users' behavior inside an app and throws
> them into groups for "custom audience targeting." Google says developers
> will be able to create groups like "left an item in a shopping cart" and
> show those users certain ads.
>
> There's the "SDK Runtime," a sandbox for ad-related SDKs that Google says
> will "reduce undisclosed access and sharing of a user's app data" for
> "compatible SDKs." The idea is that developers could package a
> "runtime-enabled SDK" with limited permissions instead of a traditional ad
> SDK, which has all the same access as the main app.
>
> Since Google is not making any privacy changes mandatory, it is basically
> asking advertising companies to voluntarily stop collecting data on users.
> If advertisers wanted to do that, they could make that change today.
> Advertisers don't actually need to wait for a technical solution to be
> finished.

Get an iPhone and you won't have to worry about Google privacy ever again.

Am 25.02.22 um 20:31 schrieb YK:
> On 2/17/2022 4:06 AM, NewsKrawler wrote:
>> Since Google is not making any privacy changes mandatory, it is basically
>> asking advertising companies to voluntarily stop collecting data on users.
>> If advertisers wanted to do that, they could make that change today.
>> Advertisers don't actually need to wait for a technical solution to be
>> finished.
>
> Get an iPhone and you won't have to worry about Google privacy ever again.

That is simply wrong.

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