Brave announced a new feature for its browser on Tuesday: De-AMP,
which automatically jumps past any page rendered with Google's
Accelerated Mobile Pages framework and instead takes users straight to
the original website. "Where possible, De-AMP will rewrite links and
URLs to prevent users from visiting AMP pages altogether," Brave said
in a blog post. "And in cases where that is not possible, Brave will
watch as pages are being fetched and redirect users away from AMP
pages before the page is even rendered, preventing AMP / Google code
from being loaded and executed."

Brave framed De-AMP as a privacy feature and didn't mince words about
its stance toward Google's version of the web. "In practice, AMP is
harmful to users and to the Web at large," Brave's blog post said,
before explaining that AMP gives Google even more knowledge of users'
browsing habits, confuses users, and can often be slower than normal
web pages. And it warned that the next version of AMP -- so far just
called AMP 2.0 -- will be even worse.

https://www.theverge.com/2022/4/19/23032776/brave-de-amp-google-browser

***** Moderator's Note *****

"When elephants fight," goes a Vietnames expression, "it is the grass
which gets trampled." It will be interesting to see what happens to
this effort to slow Google's plan for the web-as-walled-Google-garden.

This has been coming for a while, and the web's early promise was so
quickly subverted to make money for advertising conglomerates that I'm
surprised that Google got as far as it has. On the other hand, I'm
also surprised that "Bravo," which I'm not sure I've ever seen used,
is taking on what is likely to be, at this late date, the biggest
windmill that Don Quixote ever tilted at.

Bill Horne
Moderator