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computers / comp.dcom.telecom / T-Mobile is now selling app usage data to advertisers, but iPhone users are in the clear [telecom]

T-Mobile is now selling app usage data to advertisers, but iPhone users are in the clear [telecom]

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From: malQRMas...@gmail.com (Bill Horne)
Newsgroups: comp.dcom.telecom
Subject: T-Mobile is now selling app usage data to advertisers, but iPhone users are in the clear [telecom]
Date: Tue, 28 Jun 2022 03:31:39 +0000 (UTC)
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by: Bill Horne - Tue, 28 Jun 2022 03:31 UTC

T-Mobile is ramping up its efforts to cash in on the lucrative
advertising business. The carrier has officially launched its new "App
Insights" program after more than a year in beta. App Insights allows
marketers to buy user data directly from T-Mobile, with a particular
emphasis on data showing which apps you have on your phone and which
apps you regularly use.

T-Mobile's creepy new App Insights program

News of the official launch of T-Mobiles App Insights program was
first reported by Ad Exchanger after an interview with Jess Zhu, the
carriers head of advertising products and development. Essentially,
App Insights is a new app-based analytics platform that allows
marketers to track, segment and target T-Mobile wireless subscribers
based on the apps they have installed on their phone and their
engagement patterns.

https://9to5mac.com/2022/06/27/t-mobile-selling-user-data/

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Subject	Author
T-Mobile is now selling app usage data to advertisers, but iPhone users are in t	Bill Horne