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computers / comp.dcom.telecom / AT&T challenges T-Mobile's Magenta Max ads [telecom]

AT&T challenges T-Mobile's Magenta Max ads [telecom]

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From: malQRMas...@gmail.com (Bill Horne)
Newsgroups: comp.dcom.telecom
Subject: AT&T challenges T-Mobile's Magenta Max ads [telecom]
Date: Sat, 19 Nov 2022 13:47:07 +0000
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by: Bill Horne - Sat, 19 Nov 2022 13:47 UTC

Light Reading
11/16/2022
Comment (0)

NEW YORK – The National Advertising Division (NAD) of BBB National Programs recommended that T-Mobile US, Inc. modify or discontinue certain claims for its Magenta Max mobile wireless service plan, including claims that:

"You'll get T-Mobile's Price Lock Guarantee, they won't raise the
rates of your rate plan, ever" (the "Price Lock Guarantee" claim).

"When you switch your family to T-Mobile Magenta Max, you can get
up to $1,000." "Families [with T-Mobile] save 20% versus AT&T."

The claims at issue, which appeared in two T-Mobile television
commercials (the "Please Listen" ad and the "Cumpleanos" ad), were
challenged by competitor AT&T Services, Inc.

https://www.lightreading.com/5g/atandt-challenges-t-mobiles-magenta-max-ads/d/d-id/781809

Subject	Author
AT&T challenges T-Mobile's Magenta Max ads [telecom]	Bill Horne