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computers / comp.dcom.telecom / Telemarketing Lead Generators: How Many "Marketing Partners" Is Too Many? [telecom]

Telemarketing Lead Generators: How Many "Marketing Partners" Is Too Many? [telecom]

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From: malQRMas...@gmail.com (Bill Horne)
Newsgroups: comp.dcom.telecom
Subject: Telemarketing Lead Generators: How Many "Marketing Partners" Is Too Many? [telecom]
Date: 26 Jan 2023 20:54:58 -0500
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by: Bill Horne - Fri, 27 Jan 2023 01:54 UTC

by Ellen T. Berge (Washington) and Shahin Rothermel (Washington)

For years, lead generators have obtained telephone numbers for their
clients to call by obtaining the consumer's consent to receive calls
from certain entities specifically identified by the lead generator. A
typical model uses language that asks for the consumer's consent, via a
checkbox or otherwise, to receive marketing calls from a few of the lead
generator's marketing partners named in the consent request.

A popular variation of this model is to include, instead of a list of
partners by name, a clickable reference to "marketing partners" in the
consent language. The specific marketing partners are visible only when
the consumer clicks the link and views whatever list of marketing
partner names the lead generator has provided.

https://www.mondaq.com/article/news/1274056?q=1803232&n=680&tp=5&tlk=12&lk=46

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Subject	Author
Telemarketing Lead Generators: How Many "Marketing Partners" Is Too Many? [tele	Bill Horne