Seems its new ad, showing a pile of musical instruments and other artistic
equipment being destroyed and replaced with an Ipad, has really pissed off
many in the creative community.

<https://www.computerworld.com/article/2099740/apples-worst-ad-ever.html>

On 5/9/24 10:57 PM, Lawrence D'Oliveiro wrote:
> Seems its new ad, showing a pile of musical instruments and other artistic
> equipment being destroyed and replaced with an Ipad, has really pissed off
> many in the creative community.
>
> <https://www.computerworld.com/article/2099740/apples-worst-ad-ever.html>

Along with the rest of us who wanted to be musicians or artists but were
smart enough to realize that we were never good enough.

--
Cheers, Bev
Why can't we all just get along and do things my way?

On 2024-05-10 05:57:58 +0000, Lawrence D'Oliveiro said:
>
> Seems its new ad, showing a pile of musical instruments and other artistic
> equipment being destroyed and replaced with an Ipad,

iPad, not "Ipad".

> has really pissed off many in the creative community.
>
> <https://www.computerworld.com/article/2099740/apples-worst-ad-ever.html>

Because the whiners are brainless idiots, as usual.

The advert is likely CGI animation (it would be impossible to get that
rubber ball face to be in the correct position for a start), so "no
musical or art materials were harmed in the making of this advert". :-p

Not that that is even the point of the advert. It's simply saying you
can replace all those things with an iPad ... **IF YOU WANT TO!!**

On Fri, 10 May 2024 18:16:40 +1200, BungleBob wrote:

> Because the whiners are brainless idiots, as usual.

If that’s Apple’s attitude to its customers, then I can’t see these new
Ipads selling very well.

On 2024-05-10 07:23:25 +0000, Lawrence D'Oliveiro said:
> On Fri, 10 May 2024 18:16:40 +1200, BungleBob wrote:
>>
>> Because the whiners are brainless idiots, as usual.
>
> If that’s Apple’s attitude to its customers, then I can’t see these new
> Ipads selling very well.

It isn't "Apple's attitude" ... it's simply a clever advert that a
small bunch of brainless idiots with nothing better to do decided they
would whine about to get their 2secs of fame.

On Fri, 10 May 2024 19:30:24 +1200, BungleBob wrote:

> It isn't "Apple's attitude" ... it's simply a clever advert that a small
> bunch of brainless idiots with nothing better to do decided they would
> whine about to get their 2secs of fame.

Ah, I see. Apple is the proverbial “misunderstood genius”, eh? It’s the
customers’ fault the company’s marketing approach is failing to resonate
this time!

Maybe they need to get better customers ...

On 2024-05-10 07:32:52 +0000, Lawrence D'Oliveiro said:
> On Fri, 10 May 2024 19:30:24 +1200, BungleBob wrote:
>>
>> It isn't "Apple's attitude" ... it's simply a clever advert that a small
>> bunch of brainless idiots with nothing better to do decided they would
>> whine about to get their 2secs of fame.
>
> Ah, I see. Apple is the proverbial “misunderstood genius”, eh? It’s the
> customers’ fault the company’s marketing approach is failing to resonate
> this time!
>
> Maybe they need to get better customers ...

Count the number of whiners and compare it to the number of happy
customers ... the whiners are a tiny microscopic minority. The vast
majority of people are either happy with the advert or don't care and
realise it's just an advert, and in either case simply aren't bothering
to open their mouths all over the internet / news media. As always,
it's the squeaky wheel that gets the oil, while the other 99% of wheels
simply keep going along.

On Fri, 10 May 2024 20:05:36 +1200, BungleBob wrote:

> Count the number of whiners and compare it to the number of happy
> customers ... the whiners are a tiny microscopic minority.

Of course they are. That’s why Apple didn’t need to apologize and withdraw
the ad, isn’t it?

On 2024-05-10 21:21:35 +0000, Lawrence D'Oliveiro said:
> On Fri, 10 May 2024 20:05:36 +1200, BungleBob wrote:
>>
>> Count the number of whiners and compare it to the number of happy
>> customers ... the whiners are a tiny microscopic minority.
>
> Of course they are. That’s why Apple didn’t need to apologize and withdraw
> the ad, isn’t it?

Unfortunately in these days of Political Correctness idiocy, it's
always "the needs of the few loudmouthed whining idiots outweigh the
needs of the many" (to mis-paraphrase Star Trek's Spock). :-\

Apple shouldn’t have apologized for its iPad Pro ‘Crush’ ad
Apple's iPad ad isn't heartbreaking destruction, it's just harmless fun.
<https://www.macworld.com/article/2328855/ipad-ad-harmless-fun.html>

On Sat, 11 May 2024 10:17:53 +1200, BungleBob wrote:

> Unfortunately in these days of Political Correctness idiocy, it's always
> "the needs of the few loudmouthed whining idiots outweigh the needs of
> the many" (to mis-paraphrase Star Trek's Spock). :-\

Why do you think Apple felt the need to do it? Was it because it might
hurt its share price? Hurt its sales? No particular reason at all? None of
the above?

follow-ups trimmed to: comp.misc

In comp.misc Lawrence D'Oliveiro <ldo@nz.invalid> wrote:
> Seems its new ad, showing a pile of musical instruments and other artistic
> equipment being destroyed and replaced with an Ipad, has really pissed off
> many in the creative community.
>
> <https://www.computerworld.com/article/2099740/apples-worst-ad-ever.html>

I saw the ad but did not understand it, then I heard how
people hated it but not why. I did think it was real dumb.

Anyway, thanks for the post, at least I understand what it
was trying to say :) And yes, I can see why many Apple
users were upset. Many like to be thought of as creative
and destroying the tools they would like to use would be
upsetting to them.

--
[t]csh(1) - "An elegant shell, for a more... civilized age."
- Paraphrasing Star Wars

On 2024-05-11 00:08:50 +0000, Lawrence D'Oliveiro said:
> On Sat, 11 May 2024 10:17:53 +1200, BungleBob wrote:
>>
>> Unfortunately in these days of Political Correctness idiocy, it's always
>> "the needs of the few loudmouthed whining idiots outweigh the needs of
>> the many" (to mis-paraphrase Star Trek's Spock). :-\
>
> Why do you think Apple felt the need to do it? Was it because it might
> hurt its share price? Hurt its sales? No particular reason at all? None of
> the above?

As above, to appease the Politically Correct whiners.

Similarly, they've stopped now putting the free Apple stickers in the
device boxes to appease the eco-police.

Pretty much everything businesses and governments do these days is
about appeasing the few loudmouthed whining idiots.

On Sat, 11 May 2024 14:00:54 +1200, BungleBob wrote:

> On 2024-05-11 00:08:50 +0000, Lawrence D'Oliveiro said:
>
>> On Sat, 11 May 2024 10:17:53 +1200, BungleBob wrote:
>>>
>>> Unfortunately in these days of Political Correctness idiocy, it's
>>> always "the needs of the few loudmouthed whining idiots outweigh the
>>> needs of the many" (to mis-paraphrase Star Trek's Spock). :-\
>>
>> Why do you think Apple felt the need to do it? Was it because it might
>> hurt its share price? Hurt its sales? No particular reason at all? None
>> of the above?
>
> As above, to appease the Politically Correct whiners.

You think that Apple’s market is dominated by “Politically Correct
whiners?

On 2024-05-11 01:56:43 +0000, John McCue said:
> follow-ups trimmed to: comp.misc
> In comp.misc Lawrence D'Oliveiro <ldo@nz.invalid> wrote:
>> Seems its new ad, showing a pile of musical instruments and other artistic
>> equipment being destroyed and replaced with an Ipad, has really pissed off
>> many in the creative community.
>>
>> <https://www.computerworld.com/article/2099740/apples-worst-ad-ever.html>
>
> I saw the ad but did not understand it, then I heard how
> people hated it but not why. I did think it was real dumb.
>
> Anyway, thanks for the post, at least I understand what it
> was trying to say :) And yes, I can see why many Apple
> users were upset. Many like to be thought of as creative
> and destroying the tools they would like to use would be
> upsetting to them.

The copncept of the advert is basically that the iPad can (if you want
it to) replace any/all of those other objects - you can use the iPad to
make music, paint images, do animations, etc.

A true "creative" chooses the appropriate tool for the job. That might
be the iPad, it might be one of the many other objects, or it might be
a combination of the two (e.g. sketching drawings by hand to then scan
into the iPad for cleaning up and completing).

The whiners are simply a bunch of brainless morons with nothing better
to do trying to get their 2secs of fame ... people are dying in Gaza
and the Ukraine, and all these fools can do is complain about a f'ing
advert. :-\

On 2024-05-11 05:38:37 +0000, Lawrence D'Oliveiro said:

> On Sat, 11 May 2024 14:00:54 +1200, BungleBob wrote:
>
>> On 2024-05-11 00:08:50 +0000, Lawrence D'Oliveiro said:
>>
>>> On Sat, 11 May 2024 10:17:53 +1200, BungleBob wrote:
>>>>
>>>> Unfortunately in these days of Political Correctness idiocy, it's
>>>> always "the needs of the few loudmouthed whining idiots outweigh the
>>>> needs of the many" (to mis-paraphrase Star Trek's Spock). :-\
>>>
>>> Why do you think Apple felt the need to do it? Was it because it might
>>> hurt its share price? Hurt its sales? No particular reason at all? None
>>> of the above?
>>
>> As above, to appease the Politically Correct whiners.
>
> You think that Apple’s market is dominated by “Politically Correct
> whiners?

Another braindead troll joins the killfile. :-\

In comp.misc BungleBob <bunglebob@thejungle.com> wrote:
> On 2024-05-11 01:56:43 +0000, John McCue said:
>> follow-ups trimmed to: comp.misc
>> In comp.misc Lawrence D'Oliveiro <ldo@nz.invalid> wrote:
>>> Seems its new ad, showing a pile of musical instruments and other artistic
>>> equipment being destroyed and replaced with an Ipad, has really pissed off
>>> many in the creative community.
>>>
>>> <https://www.computerworld.com/article/2099740/apples-worst-ad-ever.html>
>>
>> I saw the ad but did not understand it, then I heard how
>> people hated it but not why. I did think it was real dumb.
>>
>> Anyway, thanks for the post, at least I understand what it
>> was trying to say :) And yes, I can see why many Apple
>> users were upset. Many like to be thought of as creative
>> and destroying the tools they would like to use would be
>> upsetting to them.
>
> The copncept of the advert is basically that the iPad can (if you want
> it to) replace any/all of those other objects - you can use the iPad to
> make music, paint images, do animations, etc.

I did not see the ad itself until after reading the complaint reports.
Hunting down a playable video and watching it, knowing full well the
intended concept, the ad itself fell flat on its face anyway. There
was no connection made by the ad to the actual intended concept. It
was an interesting CGI animation of crushing a lot of things, and then
an ipad appeared. So even without the whiners the ad agency really
missed the mark on conveying their intended meaning.

> The whiners are simply a bunch of brainless morons with nothing better
> to do trying to get their 2secs of fame

From the very long HN comments thread on the ad, it appears that a
significant number of the whining creatives actually thought the ad was
showing a real physical press crushing actual physical objects. There
were numerous comments from folks complaining about how it was such a
waste to crush "so and so favorite item" instead of donating it to an
underprivlidged school or "low on the econimic totem pole foreign
country". Other comments were of the form of "so sad to crush an X of
such good condition when few X's of that 'nick are left in the world".
This one was often in relation to the video game in the middle that was
"crushed" early on in the ad. These folks thought they were seeing
actual physical objects being destroyed before there eyes, and could
not separate fantasy from reality sufficient to recognize that the
entire ad was well done CGI. I suspect a lot of the whiners are also
in the same group that thought they were watching real physical objects
being crushed to nothing.

On 2024-05-11 15:05:19 +0000, Rich said:
> In comp.misc BungleBob <bunglebob@thejungle.com> wrote:
>> On 2024-05-11 01:56:43 +0000, John McCue said:
>>> follow-ups trimmed to: comp.misc
>>> In comp.misc Lawrence D'Oliveiro <ldo@nz.invalid> wrote:
>>>> Seems its new ad, showing a pile of musical instruments and other
>>>> artistic equipment being destroyed and replaced with an Ipad, has
>>>> really pissed off many in the creative community.
>>>>
>>>> <https://www.computerworld.com/article/2099740/apples-worst-ad-ever.html>
>>>
>>> I saw the ad but did not understand it, then I heard how
>>> people hated it but not why. I did think it was real dumb.
>>>
>>> Anyway, thanks for the post, at least I understand what it
>>> was trying to say :) And yes, I can see why many Apple
>>> users were upset. Many like to be thought of as creative
>>> and destroying the tools they would like to use would be
>>> upsetting to them.
>>
>> The copncept of the advert is basically that the iPad can (if you want
>> it to) replace any/all of those other objects - you can use the iPad to
>> make music, paint images, do animations, etc.
>
> I did not see the ad itself until after reading the complaint reports.
> Hunting down a playable video and watching it, knowing full well the
> intended concept, the ad itself fell flat on its face anyway. There
> was no connection made by the ad to the actual intended concept. It
> was an interesting CGI animation of crushing a lot of things, and then
> an ipad appeared. So even without the whiners the ad agency really
> missed the mark on conveying their intended meaning.

Literally, all those objects are compressed down into one iPad ...
hence the meaning: one iPad can do what all those seperate things can
do (if you want to of course).

>> The whiners are simply a bunch of brainless morons with nothing better
>> to do trying to get their 2secs of fame
>
> From the very long HN comments thread on the ad, it appears that a
> significant number of the whining creatives actually thought the ad was
> showing a real physical press crushing actual physical objects. There
> were numerous comments from folks complaining about how it was such a
> waste to crush "so and so favorite item" instead of donating it to an
> underprivlidged school or "low on the econimic totem pole foreign
> country". Other comments were of the form of "so sad to crush an X of
> such good condition when few X's of that 'nick are left in the world".
> This one was often in relation to the video game in the middle that was
> "crushed" early on in the ad. These folks thought they were seeing
> actual physical objects being destroyed before there eyes, and could
> not separate fantasy from reality sufficient to recognize that the
> entire ad was well done CGI. I suspect a lot of the whiners are also
> in the same group that thought they were watching real physical objects
> being crushed to nothing.

Probably further prove that "creatives" don't use their logical side of
their brain very much. ;-)

Most adverts require numerous takes and scenes, so if it had been real,
they would likely have had to destroy hundreds of the same objects.
Just getting those multiple versions of the same object in the exact
same positions for continuity would be pretty much impossible, let
alone getting them to follow the same path when the crusher is
operating.

On 2024-05-11 22:45:39 +0000, BungleBob said:
> On 2024-05-11 15:05:19 +0000, Rich said:
>> In comp.misc BungleBob <bunglebob@thejungle.com> wrote:
>>> On 2024-05-11 01:56:43 +0000, John McCue said:
>>>> follow-ups trimmed to: comp.misc
>>>> In comp.misc Lawrence D'Oliveiro <ldo@nz.invalid> wrote:
>>>>> Seems its new ad, showing a pile of musical instruments and other
>>>>> artistic equipment being destroyed and replaced with an Ipad, has
>>>>> really pissed off many in the creative community.
>>>>>
>>>>> <https://www.computerworld.com/article/2099740/apples-worst-ad-ever.html>
>>>>
>>>> I saw the ad but did not understand it, then I heard how
>>>> people hated it but not why. I did think it was real dumb.
>>>>
>>>> Anyway, thanks for the post, at least I understand what it
>>>> was trying to say :) And yes, I can see why many Apple
>>>> users were upset. Many like to be thought of as creative
>>>> and destroying the tools they would like to use would be
>>>> upsetting to them.
>>>
>>> The copncept of the advert is basically that the iPad can (if you want
>>> it to) replace any/all of those other objects - you can use the iPad to
>>> make music, paint images, do animations, etc.
>>
>> I did not see the ad itself until after reading the complaint reports.
>> Hunting down a playable video and watching it, knowing full well the
>> intended concept, the ad itself fell flat on its face anyway. There
>> was no connection made by the ad to the actual intended concept. It
>> was an interesting CGI animation of crushing a lot of things, and then
>> an ipad appeared. So even without the whiners the ad agency really
>> missed the mark on conveying their intended meaning.
>
> Literally, all those objects are compressed down into one iPad ...
> hence the meaning: one iPad can do what all those seperate things can
> do (if you want to of course).

There's even a second unintended meaning which should appease the
eco-greenies. Instead of all those things going into landfill garbage
dumps, they've been recycled to make an iPad ... although isn't
probably true that *all* those things actually go into making an iPad.

On Sun, 12 May 2024 11:14:31 +1200, BungleBob wrote:

> There's even a second unintended meaning which should appease the
> eco-greenies.

Boy, you are really desperate to try to spin this whole “unintended
meaning” in Apple’s favour, aren’t you?