nospam <nospam@nospam.invalid> asked
> the point is the percentage is small because the denominator is very
> big.

What's _always_ the case is how _ignorant_ these apologists are of facts.

It's not just that Apple's percentage is mostly MARKETING and almost no R&D.

*Apple spends _less_ in total R&D dollars than _most_ high tech companies.*
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GRAPHS:
*Apple spends way less than Microsoft on R&D*
<https://money.cnn.com/2013/11/20/technology/mobile/apple-rd-spend/>
*Apple R&D spend % versus five "similar" tech companies*
<https://photos5.appleinsider.com/gallery/22343-26888-comparisonpercentagerdofrev2relabel-l.jpg>
*Five "similar" tech companies' revenue & R&D costs compared for one year*
<https://photos5.appleinsider.com/gallery/22343-26885-07-comparisonrevrdcostsrelabel-l.jpg>
*Apple R&D % change over the years*
<https://photos5.appleinsider.com/gallery/22343-26884-06-yoychangeinrdannualcosts-l.jpg>
*Apple net income versus operating income & R&D costs over the years*
<https://photos5.appleinsider.com/gallery/22343-26881-01-annualnetincomeopincomerdc-l.jpg>
*Apple annual net sales, operating income, & R&D costs over the years*
<https://photos5.appleinsider.com/gallery/22343-26882-02-annualnetsalesopincrdcosts-l.jpg>

CITES:
*Apple's R&D spending hits bottom as percentage of revenue*
<https://www.zdnet.com/article/apples-r-d-spending-hits-bottom-as-percentage-of-revenue/>
*Apple Is Spending Dramatically Below Peers on Innovation*
<https://www.barrons.com/articles/apple-innovation-research-development-acquisitions-cash-flow-buybacks-51597786424>
*Apple R&D spending is anemic compared to rivals' big budgets*
<https://www.cultofmac.com/720505/apple-rd-spending-2020-compared-to-google-microsoft/>
*Apple spends less on research & development than they advertise*
<https://www.ibtimes.com/why-apple-inc-spends-less-research-development-you-think-1954667>
*Apple is a cheapskate when it comes to R&D*
<https://www.usatoday.com/story/money/markets/2016/02/26/apple-cheapskate-when-comes-rd/80987938/>
*Analysts Criticize Apple Over Low R&D Spend*
<https://www.pymnts.com/apple/2018/apple-spend-more-rd/>
*Apple's R&D spending hits a low*
<https://www.scientificamerican.com/article/apples-randd-spending-hits-a-low-2011-10/>
*Is Apple Underinvesting in R&D?*
<https://www.fool.com/investing/general/2016/01/12/is-apple-underinvesting-in-rd-what-steve-jobs-woul.aspx>
*Apple spends way less than Microsoft on R&D*
<https://money.cnn.com/2013/11/20/technology/mobile/apple-rd-spend/index.html
*Why Apple Inc. Spends Less On Research And Development Than You Think*
<https://www.ibtimes.com/why-apple-inc-spends-less-research-development-you-think-1954667>
*Apple Research and Development Expenses by Year*
<https://dazeinfo.com/2019/09/27/apple-research-and-development-expenses-by-year-graphfarm/>
*Top Ten R&D spenders*
<https://www.electronicsweekly.com/news/business/521302-2018-02/>
*Apple, Inc. R&D: Too Little?*
<https://www.fool.com/investing/general/2015/12/01/apple-inc-rd-too-little-or-just-right.aspx>
*Qualcomm Should Be Scared of These 2 Words That Apple Just Uttered*
<https://www.fool.com/investing/2020/05/05/qualcomm-should-be-scared-of-these-2-words-that-ap.aspx>
*Apple R&D spending is "efficient" versus its competitors*
<https://appleinsider.com/articles/17/08/09/though-apples-rd-spending-is-massive-its-still-more-efficient-than-all-other-competitors>
etc.
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Nobody in high tech spends LESS than Apple in R&D nor more in Marketing!