https://gizmodo.com/brave-browser-duckduckgo-no-google-amp-1848819112
Brave and DuckDuckGo Now Let You Block Google's Tracking on Articles

The two privacy-focused companies announced separate initiatives meant to
undercut AMP, the tech giant's mobile page protocol.

"AMP technology is bad for privacy because it enables Google to track users
even more (which is already a ton)," search engine DuckDuckGo tweeted out
Tuesday.

Brave's new feature, called "De-AMP," will be enabled "by default" in the
desktop and Android versions of its namesake browser (with iOS functionality
in the works), according to a company blog posted Tuesday afternoon. Not
long after that post went up, DuckDuckGo took to Twitter to announce that
all of its apps and extensions would protect against AMP tracking, too.

"Google uses AMP to further entrench its monopoly, forcing the technology on
publishers by prioritizing AMP links in search and favoring Google ads on
AMP pages," DuckDuckGo tweeted.

What you need to know is that AMP-enabled pages are ones where Google
controls 99% of the embedded analytics and advertising tech by design-which
means when those pieces of software gobble your data, it's going straight
into Google's hands.

You've probably come across one of these sites when you try to open, say, a
story on some cool news site, only to open a Google URL that's hosting that
story instead.