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Facebook's Ad-Delivery Algorithm Discriminates Based on Race,, Gender, Age (Northeastern)

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https://www.novabbs.com/tech/article-flat.php?id=118442&group=sci.math#118442

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From: inva...@invalid.com (Sergi o)
Newsgroups: sci.math
Subject: Facebook's Ad-Delivery Algorithm Discriminates Based on Race,,
Gender, Age (Northeastern)
Date: Mon, 7 Nov 2022 12:13:47 -0600
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by: Sergi o - Mon, 7 Nov 2022 18:13 UTC

Date: Wed, 26 Oct 2022 12:03:32 -0400 (EDT)
From: ACM TechNews <technews-editor@acm.org>
Subject: Facebook's Ad-Delivery Algorithm Discriminates Based on Race,
Gender, Age (Northeastern)

Cody Mello-Klein, News@Northeastern, 25 Oct 2022,
via ACM TechNews; 26 Oct 2022

Northeastern University researchers found Facebook's ad-delivery algorithm
sends advertising to users based on their race, gender, and age. For
example, "When you choose to include a picture of a woman versus a man, in
general it will go more to women, except images of young women, which go
more to older men," explained Northeastern's Alan Mislove. Facebook's
algorithm is trained on the data parent company Meta has collected from all
ads run on the platform and the responses those ads received. Northeastern's
Piotr Sapiezynski said the algorithm uses race, gender, and age to make
"very crude" estimations about where to transmit ads.

Subject	Author
Facebook's Ad-Delivery Algorithm Discriminates Based on Race,,	Sergi o

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